Clementine 1.5 is the Daft Punk version of Clown Shoes Clementine, “Harder, Better, Faster, Stronger.” The label illustrates the original Clementine tree as fully grown, and like its predecessors, Hoppy Feet and Hoppy Feet 1.5, the color of the sky has changed to show the passage of time and the increased intensity of the brew.
The Clown Shoes Tramp Stamp illustration had to be sexy and flirty, without being trashy. The graffiti backdrop and the sassy pose suggests our model knows that you’re checking her out, and she’s just fine with that. The Clown Shoes tattoo on her back was produced as a temporary tattoo to be given out at events and tastings.
The Clown Shoes Eagle Claw Fist has one of the best sidebar stories, “At Clown Shoes we do Kung Fu, junior high playground style. One morning a move was busted and an ale was born…”
As a girl with two little brothers, I saw a lot of playground Kung Fu growing up and I knew our label protagonist had to have that Karate Kid, Enter the Dragon, Mortal Combat, kid fantasy style to him—but with Clown Shoes.
I still remember the creative brief for Brown Angel. “Sexy, hip-hop, in your face, with wings, a thong, and Clown Shoes. But make it elegant…” That, my friends, is a design challenge!
The result is your hottest girlfriend giving you a private dance, with an amazing body and a sense of humor, kind of like Clown Shoes beer!
The Clementine White Ale is my favorite Clown Shoes beer and my favorite Clown Shoes label. Clementine is a summer drink, sunny, bright, with a strong citrus infusion. The label illustration references vintage orange crate poster art and is notable as the first Clown Shoes label without a person to wear the ubiquitous shoes, not that I let that stop me.
Hoppy Feet Black IPA is Clown Shoes Beer’s flagship product. The illustration sets the tone for the brand, relaxed, silly, enjoying life, and loving good beer. The original label was designed by artist, Alan Pearsal, and wasn’t really working with the rest of the brand, so I kept that ‘put your feet up’ quality and focused your eyes where they should be, on the Clown Shoes, and the beer, and that wonderful feeling of ending a long day with a good pint.
For their first anniversary, Clown Shoes Beer brewed an up-size version of their flagship black IPA, Hoppy Feet. The illustration for the Hoppy Feet 1.5 label shows our hero, still relaxing, feet up on the porch, but if you look closely, the sun has set, his pint is almost empty, and his Clown Shoes are 1.5 times bigger than they were on the original label. It’s a darker, more powerful image for a darker, more powerful beer.