Category Archives: Clown Shoes Beer

Clown Shoes Eagle Claw Fist

The Clown Shoes Eagle Claw Fist has one of the best sidebar stories, “At Clown Shoes we do Kung Fu, junior high playground style. One morning a move was busted and an ale was born…”

As a girl with two little brothers, I saw a lot of playground Kung Fu growing up and I knew our label protagonist had to have that Karate Kid, Enter the Dragon, Mortal Combat, kid fantasy style to him—but with Clown Shoes.

Clown Shoes Hoppy Feet

Hoppy Feet Black IPA is Clown Shoes Beer’s flagship product. The illustration sets the tone for the brand, relaxed, silly, enjoying life, and loving good beer. The original label was designed by artist, Alan Pearsal, and wasn’t really working with the rest of the brand, so I kept that ‘put your feet up’ quality and focused your eyes where they should be, on the Clown Shoes, and the beer, and that wonderful feeling of ending a long day with a good pint.


Clown Shoes Hoppy Feet 1.5

For their first anniversary, Clown Shoes Beer brewed an up-size version of their flagship black IPA, Hoppy Feet. The illustration for the Hoppy Feet 1.5 label shows our hero, still relaxing, feet up on the porch, but if you look closely, the sun has set, his pint is almost empty, and his Clown Shoes are 1.5 times bigger than they were on the original label. It’s a darker, more powerful image for a darker, more powerful beer.