One of the cool things about having a graphic designer for a parent is you get a pretty spectacular yearbook for your graduation from elementary school. I designed the book, illustrated the cover and photographed all the students and faculty. But more importantly, I suggested a digital printing solution that allowed the books to be produced under budget. The quality of the books were such that the parents were able to sell many times more sponsor ads than in any year previous and the additional income negated the need for the children to hold a car wash to pay for their class graduation party.
The Bradford Mercantile is a brick and mortar store in Rhode Island, well actually it’s in a historic yellow barn. It is a uniquely New England shop specializing in wares for the colonial and primitive homes. I worked with the development team to design the visual elements of the site to compliment the style of the shop.
The Cambridge School of Weston is a progressive, coeducational school with an active and engaged alumni. This invitation for all alumni to attend their annual spring reunion took their existing modern and colorful branding and added the suggestion of celebration and fun.
The invitation needed to include the itinerary as well as reservation and accommodation information, so a tri-fold self-mailer was a successful solution. (the image illustrates the invitation as you open it. Left to right, cover, first two panels, full spread)
The Clown Shoes Tramp Stamp illustration had to be sexy and flirty, without being trashy. The graffiti backdrop and the sassy pose suggests our model knows that you’re checking her out, and she’s just fine with that. The Clown Shoes tattoo on her back was produced as a temporary tattoo to be given out at events and tastings.
The Clown Shoes Eagle Claw Fist has one of the best sidebar stories, “At Clown Shoes we do Kung Fu, junior high playground style. One morning a move was busted and an ale was born…”
As a girl with two little brothers, I saw a lot of playground Kung Fu growing up and I knew our label protagonist had to have that Karate Kid, Enter the Dragon, Mortal Combat, kid fantasy style to him—but with Clown Shoes.
I still remember the creative brief for Brown Angel. “Sexy, hip-hop, in your face, with wings, a thong, and Clown Shoes. But make it elegant…” That, my friends, is a design challenge!
The result is your hottest girlfriend giving you a private dance, with an amazing body and a sense of humor, kind of like Clown Shoes beer!
The Clementine White Ale is my favorite Clown Shoes beer and my favorite Clown Shoes label. Clementine is a summer drink, sunny, bright, with a strong citrus infusion. The label illustration references vintage orange crate poster art and is notable as the first Clown Shoes label without a person to wear the ubiquitous shoes, not that I let that stop me.
Hoppy Feet Black IPA is Clown Shoes Beer’s flagship product. The illustration sets the tone for the brand, relaxed, silly, enjoying life, and loving good beer. The original label was designed by artist, Alan Pearsal, and wasn’t really working with the rest of the brand, so I kept that ‘put your feet up’ quality and focused your eyes where they should be, on the Clown Shoes, and the beer, and that wonderful feeling of ending a long day with a good pint.
For their first anniversary, Clown Shoes Beer brewed an up-size version of their flagship black IPA, Hoppy Feet. The illustration for the Hoppy Feet 1.5 label shows our hero, still relaxing, feet up on the porch, but if you look closely, the sun has set, his pint is almost empty, and his Clown Shoes are 1.5 times bigger than they were on the original label. It’s a darker, more powerful image for a darker, more powerful beer.
Smiling Dog Pet Services of Connecticut is in the business of happy puppies. They offer both trained puppies for sale, as well as in-home training services for your dog. Their logo is animated without being a cartoon and is flexible enough to be used in print, web, and embroidered on wearables. It’s a good example of the benefits of working with a graphic designer who is also an illustrator.