It’s been radio-silence from me since last week, and I apologize. I’ve been running about handling off-line responsibilities and there has been little time to blog. But I’ve been taking notes and taking pictures and I’m ready to report on Operation Twelve Ounce Bottles.
Case boxes, 4 pack carriers, 12 ounce bottle labels, custom crowns, every one with a different vendor, and they all need to coordinate and get to the brewery on time. I think the best way to anticipate issues and do things right the first time is to know everything you can about the process. So, I visited Unicorr Packaging Group, Imperial Packaging Corp, and Mercury Brewing to check out the whole process.
I mentioned a few weeks ago the importance of working with your production artists, and the people at Unicorr really proved that to be true. Our case boxes were designed as a two-color job for cost efficiency and to work with our simplified 12 oz bottle label. But the blue and orange of the Clementine White Ale labeling don’t overprint on cardboard very well. I worked with the production team at Unicorr and we developed a half-tone solution that solved the problem and could be extrapolated to the Lubrication case box and any future Clown Shoes cases.
Imperial Packaging is located in Rhode Island. There are larger companies who specialize in beverage carriers, but Imperial is a local business that’s growing. They just moved into a larger facility in Pawtucket and I was one of the first clients to visit. I was given a tour of the facility, approved my Clementine carrier make-ready right off the press and got a great recommendation for an Italian restaurant that serves stuffed calamari.
Finally, I visited Mercury, who contract brew Clown Shoes Beer. Now, I didn’t really NEED to visit the brewery, but I find it helpful to understand how the bottling and labeling process happens—plus, I got some beer samples and went out for steamers with my son for dinner afterwards. We were in Ipswich, after all. I think it’s the law that you have to eat some seafood before you leave the town limits.
So, Lubrication 4 packs are on their way to liquor stores near you and Clementine 4 packs are bottling this week. Then, on to bigger and better Clown Shoes beer labels, with an emphasis on “Bigger.” Stay tuned!