First and foremost, forever and ever, get it tattooed on your forearm;
If there’s a holiday ANYTIME near when you want your job printed, add a week to your turnaround.
Printers work crazy hours, printers work all night, printers don’t leave until the job is done, no seriously, doctors can hand off their patients, but I’ve seen pressmen 3 days into a run and I know they’ve only napped in the break room. So, when Memorial Day, July 4th, Labor Day, Columbus Day, Arbor Day… are you following me yet? Any holiday, no matter how big or small, is a day of rest for these fellas and they aren’t giving it up with out time and a half and then some.
So, your brochure HAS to be ready to go July 7th? You need to have that sucker on a press by the third week of June, at the LATEST. I’m not kidding.
Thank you, this has been a Public Service Announcement from your Friendly Neighborhood Designer.